Using an Automated Email Campaign to Convert Sales into Product Reviews

Every day, hundreds of thousands of customers visit Amazon and place millions of orders. Some are loyal to specific brands and are looking only for those brands when they open their browsers. Many others, however, know what type of product reviews they want but don’t have a strong preference towards any particular brand.

Thanks to Amazon’s A-to-z Guarantee, customers know that they can safely try out products from brands that they aren’t familiar with because their purchases are protected by Amazon. If anything goes wrong with the shipping process or the product, or even if they simply aren’t satisfied, customers have 30 days to return their item for a full refund. With this in mind, there isn’t much risk for them to try a new brand.

So how do you entice a customer to choose your brand and product over the rest? There are of course plenty of factors that can help to convert a potential customer into a buyer including keyword optimization, a clear title, and a competitive price. But one of the most important factors of all is product reviews.

When presented with a handful of similar options, a product’s rating will often be the deciding factor for many consumers. Product ratings with a higher number of product reviews are considered to be more legitimate and easier to trust than those with just a few. For this reason, Amazon sellers are always looking for new ways to bolster their product reviews.

Many methods used to gain product reviews aren’t legal

Unfortunately, most of the methods that Amazon sellers have come up with in the past are not allowed within Amazon’s Terms of Service. Amazon has strict rules against generating product reviews that are either inauthentic or left in exchange for some kind of compensation.

For example, paying for product reviews or agreeing to exchange positive reviews with other sellers is strictly prohibited. These methods are obvious enough breaches of the rules as they are designed around boosting review counts with fake reviews. But did you know that it is also illegal to offer free products or discounts in exchange for positive reviews?

Anything that is explicitly designed to incentivize positive reviews is against Amazon’s rules. Even when you ask for a review using a legal method like an email campaign, you aren’t allowed to ask for a “positive review”; you can only ask for an honest review. With such serious rules in place, it is best to stick to legal methods of acquiring product reviews to avoid any account penalties or suspensions.

Email Campaigns are legal and effective

The vast majority of customers will not leave a product review; many don’t have the time and many don’t even think to. Unfortunately, there are a lot of consumers that only think to leave a review if they are dissatisfied. If they are happy with their order and it works as expected, they don’t think to say anything about it.

This is what makes email campaigns so effective. A gentle reminder that product reviews help both Amazon sellers and other Amazon customers is often enough to push a buyer in the right direction to leave a review. Sending these emails after every purchase is a great way to generate product reviews, but doing so manually would take up a ton of valuable time.

Fortunately, there is a better way. Services like FeedbackWhiz help Amazon sellers to fully automate the process. Unique email campaigns can be built for each product, and smart tags like [PRODUCT NAME] will populate with order-specific details so that they come out looking customized without having to be built one at a time. Once you have your campaigns set up, they will run like clockwork and work with every sale, leaving your time freed up to use on other matters.

Sending out the first email right away

Instead of jumping right into a call to action, one method to use when creating an automated email campaign is to send out an early email just to establish a rapport with your customer. This email can be scheduled to go out as soon as an order is processed or shipped on Amazon. For example, the first email might look something like this:

Hello,

Thank you for your purchase of [PRODUCT NAME]! We are glad that you decided to give our product a try and we’re sure you are going to love it!

Your order is currently being prepared and should be shipped out in no time. You can use this link to track its progress! [SHIPMENT TRACKING LINK]

In the meantime, please don’t hesitate to reach out and send me a message if you have any questions about this order or anything else in our product line. We here at [COMPANY NAME] are always here to help.

Thanks,

[SELLER NAME]

product reviews

Asking for a product review when the time is right

Now that you’ve established a relationship in the first email, you can make a call to action in the second. Before sending out the second email, make sure that the customer has had enough time with their product to actually have the chance to formulate an opinion on it.

For example, a new toothbrush will be used daily right away, so a buyer will likely know within a week how they like the feel of it. On the other hand, you might want to wait two or three weeks before asking for a product review on a set of crafting beads as it may take a little while for the buyer to have time to work on a new project.

With FeedbackWhiz, you can schedule emails to go out in specific time intervals such as “two weeks after the item was received”. Each product in your catalog can be customized with unique email templates and automated schedules.

Here’s an example of the second email:

Hello,

It’s [SELLER NAME] again! Hope everything is going well. Our records indicate that you received your [PRODUCT NAME] two weeks ago. We’d love to know what you think of it!

Product reviews are an extremely valuable part of the Amazon experience. Feedback helps customers to make more educated shopping decisions, and it helps sellers know what we are doing right and wrong. If you have the time, please leave a product review here. [PRODUCT REVIEW LINK]

And as we mentioned in our last email, we here at [COMPANY NAME] are always available if you need anything. Let us know!

Thanks,

[SELLER NAME]

product reviews

Of course, these templates are just examples. Depending on your brand and the products you sell, it might make more sense for your templates to include fun images and GIFs or detailed instructions on how your customers can use their new product. Regardless of how you set up your automated email campaign, consistently asking customers for product reviews will lead to more reviews coming in. And those extra reviews could be what separates you from your competitors.

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Omer Riaz August 28, 2019 0 Comments

Critical Factors that can Make Your Amazon Account Banned or Suspended

Overview

As an Amazon Seller, the last thing you want is having your account suspended or even banned. Your valuable business coming to a screeching halt and your income depleting to a stand-still is every Seller’s worst nightmare! Yet we see it happening all too often to the best of us.

A suspension or a ban doesn’t happen out of the blue. There are always underlying and crucial reasons behind it. Some serious mistakes can breakdown a successful business.

So what’s the solution? Prevention is better than cure!

The Requirement

The need for effective functional, growth and development solutions in online business and eCommerce through a refined, revolutionary and winning approach is utmost crucial. Understanding, applying and maintaining this dynamic, whilst obtaining consistent success with valuable resources, tools, knowledge, and a results-driven approach is what is truly necessary.

Here are some fundamentally common reasons why even the best, most profitable and highly reputed of accounts on Amazon can get suspended or banned when one least expects it:

  • Poor product quality
  • Selling products that are restricted or prohibited by Amazon
  • Opening a new account when the old account was suspended
  • Shipping related issues
  • Creating more than one Seller account to sell the same products
  • Poor performance metrics
  • Negative customer reviews or soliciting for good reviews
  • Illegal or banned substances
  • Not meeting the product listing guidelines or uploading inaccurate listing
  • Dangerous goods
  • Intoxicants or narcotics of any kind
  • Copyright infringement
  • Poor customer service
  • Canceling orders

Now, given the above critical areas that can cause Amazon account banned or suspension, it is important to maintain healthy account metrics. It all boils down to that! How do you accomplish this? We discuss below.

Healthy Account Metrics

So how does one determine a healthy, strong, viable and effective set of metrics that adhere and align with Amazon’s TOS (Terms of Service) policies, without infringing the rules, guidelines, and protocols outlined for Sellers?

Amazon considers the following stipulated metrics and parameters that regulate and robustly determine a Seller’s account legitimacy and its health:

  • Order defect rates
  • Valid track rates
  • Cancellation rates
  • Buyer message-response time

According to Amazon, all sellers should be working towards achieving and maintaining a level of customer service that meets the performance targets. Failure to meet these targets does not necessarily put your seller account in negative standing, but failure to improve may negatively affect your account.

  • Order defect rate: < 1%
  • Pre-fulfilment cancel rate: < 2.5%
  • Late shipment rate: < 4%

These are baseline goals. Sellers with exemplary performance have the opportunity to distinguish themselves to buyers through the feedback rating that appears next to each of their listings.

Most sellers are exceeding these targets, so the better your performance, the better your chance of building a stronger, more competitive business. Amazon state you should monitor your customer metrics closely on a regular basis. This is because the report informs you of the following:

  • Your Customer Metrics indicate how you are doing with respect to customer satisfaction. Monitor your metrics frequently so you can spot and resolve operational problems promptly. Excessive order defect rates (negative feedback, A-to-Z Guarantee claims, and chargeback) can cause account suspensions and even account closures.
  • Check your feedback and A-to-Z Guarantee claim pages daily, and proactively resolve any issues.

Getting Help

In business and eCommerce in general, time is money. What you save on time, you directly save and increase in money. Thus, Urtasker.com has accomplished this by providing businesses with highly trained and skilled E-commerce specialists that handle the daily tasks, processes and crucial functions of various aspects of the business – virtually and in real-time from anywhere in the world!

This has helped business owners gain more time to work on growing their businesses, whilst seeing increased productivity, decreased downtime, lowered costs and unparalleled profit generation.

As a truly unique, professional and globally relevant eCommerce end-to-end business solutions provider, Urtasker.com takes immense pride in our passion for helping its clients reach their goals.

It doesn’t require heavy upfront fees or long-term contracts/commitments. Its rates are very affordable, and its clients are rapidly growing small-medium sized businesses at a dramatic rate.

 Urtasker’s elite team of eCommerce and Amazon Specialist and Experts will help Sellers with:

  • Free account audit
  • Provide a plan of action
  • Trained team is aware of all prohibited activities
  • Manage and monitor performance metrics
  • Follow-ups and consistent optimization
  • Customer service

In Conclusion, one of the biggest trending Amazon seller concerns is Seller Account banned or suspension scenarios. It is no doubt the most dreaded issue for Amazon sellers.

The first approach should take to protect the Amazon seller account from hackers is to prevent suspensions and bans altogether. Most sellers get in trouble because they don’t stay on top of their customer metrics.

The consequence often is that you lose the Buy Box share for some or all products, losing your account altogether to suspension or worse such as a ban! It’s always advisable to save time, money and hassle by enlisting the help of a professional E-commerce specialist agency that knows exactly what areas your business could use help in.

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Omer Riaz August 5, 2019 0 Comments